Decision Points for US Brand Owners Pursuing a Trademark Portfolio in China

Bejin Bieneman is delighted to kick off the first B2 IP Webinar of 2019 with David Hannon, Of Counsel at Bejin Bieneman, who will provide an outline of issues for decision by a US brand owner in its pursuit of trademark protection in China. Mr. Hannon will discuss tips for preparing to engage and following up with local counsel, issues that arise in the selection and search process, working with local counsel on the scope of the application, and examples of the application process that are distinct from domestic practice. The presentation will conclude with a discussion of implementing a common trademark strategy across jurisdictions.

The January webinar is eligible for CLE credit in: Alaska, Arizona, Arkansas, Colorado, Connecticut, Florida, Hawaii, Indiana, Idaho, Kentucky, Maine, Minnesota, Missouri, New Jersey, New York, North Dakota, Ohio, Rhode Island, Washington, Wisconsin, and Wyoming.

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Bejin Bieneman is a full-service intellectual property law firm. Bejin Bieneman specializes in preparing and prosecuting patent, trademark, and copyright applications, opinions, and intellectual property litigation. Bejin Bieneman also provides intellectual property counseling on a broad range of topics, including, patentability and invalidity searches, trade secrets, IP due diligence, strategic direction, and IP agreements. Our team of attorneys have a wealth of experience in a wide-range of industries including: automotive, aerospace, electronics, medical devices, chemicals, and more.