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David Hannon, Of Counsel at Bejin Bieneman, provides an outline of issues for decision by a US brand owner in its pursuit of trademark protection in China. Mr. Hannon discusses tips for preparing to engage and following up with local counsel, issues that arise in the selection and search process, working with local counsel on the scope of the application, and examples of the application process that are distinct from domestic practice. The presentation concludes with a discussion of implementing a common trademark strategy across jurisdictions.
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