Decision Points for US Brand Owners Pursuing a Trademark Portfolio in China

Decision Points for US Br…

David Hannon, Of Counsel at Bejin Bieneman, provides an outline of issues for decision by a US brand owner in its pursuit of trademark protection in China. Mr. Hannon discusses tips for preparing to engage and following up with local counsel, issues that arise in the selection and search process, working with local counsel on the scope of the application, and examples of the application process that are distinct from domestic practice. The presentation concludes with a discussion of implementing a common trademark strategy across jurisdictions.

Bejin Bieneman is a full-service intellectual property law firm. Bejin Bieneman specializes in preparing and prosecuting patent, trademark, and copyright applications, opinions, and intellectual property litigation. Bejin Bieneman also provides intellectual property counseling on a broad range of topics, including, patentability and invalidity searches, trade secrets, IP due diligence, strategic direction, and IP agreements. Our team of attorneys have a wealth of experience in a wide-range of industries including: automotive, aerospace, electronics, medical devices, chemicals, and more.